"We make fan gear that is worthy of your devotion."
This was a term-long, multi-stage campaign to create the perception of BCKR as representing the highest quality, using nostalgia, grittiness, mystery, and adventure.
Art Director/Creative: Will Nusbaum (me)
Art Director: Gabby McDonald
Creative/Producer: Tony Rodriguez
Copywriter/Strategy: Eric McDevitt
Account Manager: Megan Gignac
My wonderful group competed with over a hundred people, making up 20 other teams to create the best campaign for our assigned client, BCKR. My primarily role was art direction, and I also led design/editing, with a secondary focus on photography, videography, and strategy.
Photography below by me!
